CASE STUDY - Toyota West Ohio

The Problem

Toyota West Ohio already had an Internet Sales department, but the many browsers to the dealership’s website were not translating into a lot of buyers.
The dealership was looking for a way to close more sales online.

Our Solution

Fididel examined the dealership’s Internet sales model and realized that it was not leveraging the power of new Internet technologies. Specifically, it was not utilizing real-time chat to better serve the needs of online consumers. Fididel recommended that Toyota West Ohio install InteractNow!, a chat solution designed specifically for auto dealers that allows them to interact with website visitors in real-time. With this application, the Internet department could ensure that someone was always available to engage in negotiations with online shoppers 24/7—without having to work 24/7. It gave them an Internet business model that matches how consumers use the Internet.

The Result

With InteractNow! Toyota West Ohio saw their Internet sales skyrocket, with 14% of all those sales directly attributed to InteractNow!. “We couldn’t be happier about the success,” said Cliff Curtis, Internet Sales Director. At Fididel, we’re pretty happy, too.