Tom Peacock Nissan case study

With InteractNow! Tom Peacock Nissan saw monthly car sales rise 35%.

The Problem

Like most dealerships, a slow economy was hurting sales. The typical routes for attracting customers: local ads and radio spots just weren't pulling in the numbers. Plus, these marketing mediums weren't really working with younger, Internet-driven consumers. Sure, the dealership's website was generating traffic, but that traffic was not converting into sales. Those potential customers were literally disappearing into virtual air.

Our Solution

After reviewing the dealership's website and web traffic, Fididel recommended that Tom Peacock Nissan install InteractNow! A chat solution designed specifically for auto dealers that allows them to interact with website visitors in real-time. Salespeople can answer questions and engage in negotiations to better convert online shoppers into showroom traffic. With InteractNow!, web leads could be generated 24/7. Someone would always be available to answer customer inquiries and drive the sale.

The Result

By tapping into the growing base of people who prefer to shop on the Internet, Castro and Tom Peacock Nissan have been able to mitigate the effects of the economic slowdown. I definitely recommend it, says Castro. It's another way to get customers in. And getting customers in is the name of the game.